A Design-led studio creatING and shapING leading luxury, hospitality and lifestyle brands. Our crafted and bespoke brand experiences transform ideas and enrich environments.

From creative direction, signage, wayfinding and environmental graphics, to identity creation, placemaking and branded environments. Partnering with visionaries, marketers, planners, architects, and interior designers, we specialise in experiential branding for hotels, resorts, villas, malls, offices, residences, food & beverage, mixed-use developments, and urban wayfinding programs around the globe. With a team of designers who are focused on forward thinking collaboration, share an appreciation for engaging concepts and inspiring design.

Our crafted brand experiences transform ideas, enrich environments and seduce audiences.

Our Expertise.

  • Identity.

    Brand and identity are critical aspects for any business – a meaningful, visual portrayal of your mission and purpose. By creating an organic and functional vision of your brand identity ensure’s an effective application across every touchpoint.

    NAMING

    LOGO DESIGN

    BRAND COLLATERAL

    BRAND GUIDELINES

    BRAND LANGUAGE

    BRAND CULTURE

  • F+B.

    We custom develop concepts, identities and experiences for hospitality that are market-leading, popular and approachable venues for clients. Storytelling and authenticity is at the heart, ensuring consumers engage with the brand in and out of the venue.

    RESEARCH

    NOMENCLATURE

    CONCEPT DEVELOPMENT

    BRAND STRATEGY

    BRAND CREATION

  • Graphics.

    Personality, clarity and beauty. Custom graphic design applies a fluent aesthetic and insightful communication strategy to eloquently connect. All our designs are purpose built to capture consumer's attention and to occupy their retentive memory providing a compelling point of difference for your organisation.

    COMMUNICATIONS

    HOTEL COLLATERAL

    ENVIRONMENTAL GRAPHICS

    ART DIRECTION

    PACKAGING

  • Wayfinding.

    The strategy of applied wayfinding identifies key touch and decision points, moving and informing people in the unfamiliar, built environment. Great wayfinding is simple, easy to understand and encourages exploration, inspires confidence, and guides the guest experience.

    WAYFINDING STRATEGY

    LOCATION PLANS

    ROOM NUMBER STRATEGY

    MESSAGE SCHEDULE

    BILL OF QUANTITIES

    USER JOURNEYS

  • Signage.

    Merging multiple disciplines to create beautiful, high-quality, flexible signage solutions. Signage not only informs and instructs, but an opportunity to ignite the senses and truly connect to people. From bespoke one-off’s to urban planning through exterior, interior and digital signage solutions.

    BESPOKE DESIGNS

    URBAN PLANNING

    TECHNICAL DOCUMENTATION

    SUPERVISION SERVICES

    PROTOTYPING

  • Experiences.

    Experiential branding is an approach to the overall branding and positioning of products that focus on the consumer experience. Create experiences to remember based on your vision and purpose. Engage, entertain, inform, invite, tease, design to inspire, influence and change behaviour.

    PLACEMAKING

    BRANDED SPACES

    BRAND ACTIVATION

    BRAND ENGAGEMENT

    INSTALLATION

    ART CONSULTING